Folk Films Logo
 
 

Folk Films are a Cardiff based film & TV company.

With the company being traditionally Welsh, the brief showed interest in both Welsh language, visuals and heritage.

 
From Folk films to FF
 
 

This mark represents the double F ligature used throughout the Welsh language but also represents the words 'Folk' and 'Films'.

Visually, Welsh heritage shows patterns throughout tapestry. Manipulating this initial mark forms a base for a repeating pattern.

 
Welsh wool inspired patterns
 
Lowercase
 

Lowercase typography has been chosen to compliment such a strong such mark. The use of lowercase also conveys approachability and creativity.

The shapes in this particular typeface are also sympathtic to the logo mark

 
 
Folk Films logo in situation