Folk Films are a Cardiff based film & TV company.
With the company being traditionally Welsh, the brief showed interest in both Welsh language, visuals and heritage.
This mark represents the double F ligature used throughout the Welsh language but also represents the words 'Folk' and 'Films'.
Visually, Welsh heritage shows patterns throughout tapestry. Manipulating this initial mark forms a base for a repeating pattern.
Lowercase typography has been chosen to compliment such a strong such mark. The use of lowercase also conveys approachability and creativity.
The shapes in this particular typeface are also sympathtic to the logo mark